01 / Deployed
PROS Continuous Pricing at TAP Air Portugal
TAP Air Portugal · PROS Holdings
TAP Air Portugal used PROS Continuous Pricing on the AI-powered PROS platform, Yahoo Finance reported on 5 August 2026.
Technology supplier
PROS Holdings
Data Analytics & AI Platforms
PROS, a Houston company founded in 1985, sells airline revenue management and real-time dynamic pricing software. Thoma Bravo took it private in December 2025 for 1.4 billion US dollars.
With 1,001 to 5,000 staff, it makes PROS Revenue Management for demand forecasting and seat inventory, Real-Time Dynamic Pricing, which replaces fixed fare buckets with continuously calculated prices, and Offer Marketing for ancillaries and bundles.
TAP Air Portugal uses PROS continuous pricing, and Air China runs its revenue management and group sales. Its claims of more than 200 airline customers, including Lufthansa Group and Southwest, have not been verified.
Aviation AI deployments and updates
02 / Deployed
PROS revenue-management and group-sales solutions at Air China
Air China · PROS Holdings
PROS said in November 2021 that Air China uses its revenue-management and group-sales solutions.
View supporting sources (1)
PROS case study - Air China Flies into the Future with PROS RM Solutions
Products & Solutions
3 productsPROS Revenue Management
AI-driven airline revenue management system that produces demand forecasts using machine learning, Bayesian updating and multi-dimensional segmentation across 11 dimensions. Determines the optimal passenger mix, bid prices and inventory controls for each flight departure to maximise revenue.
The problem it addresses
Airlines need accurate demand forecasting and seat inventory optimisation to maximise revenue on every departure while adapting to market volatility and competitive dynamics. Legacy RM systems rely on static fare buckets and historical data that cannot respond in real time.
Key features
- Machine learning demand forecasting with Bayesian updating
- 11-dimension segmentation for granular demand modelling
- 5-step revenue optimisation process (passenger mix, bid prices, inventory controls)
- O&D network-aware forecasting and optimisation
5 more features
- Price elasticity modelling (Willingness-to-Pay science)
- Analyst dashboards surfacing highest-priority insights
- Documented average revenue uplift of 2-3%
- More than 25% improvement in forecasting accuracy
- More than 30% increase in analyst efficiency
Technical specifications (2)
- Machine learning, Bayesian statistics, deep neural networks
- Integrations: PSS, competitive data providers, revenue accounting, ATPCO, availability engines, GDS
Certifications and approvals
- IATA Strategic Partner
Verified deployments
Air China (CA) – PROS revenue-management and group-sales solutions at Air China
Product documentationPROS Real-Time Dynamic Pricing (RTDP)
Real-time airline pricing engine that calculates availability and dynamically adjusts fare recommendations based on demand signals, capacity constraints and business rules.
The problem it addresses
Traditional availability management systems use static fare buckets that cannot respond to real-time demand, causing revenue leakage from buy-down and missed pricing opportunities. Airlines transitioning toward offer-and-order management need a pricing layer that works with both legacy and modern systems.
Key features
- Real-time availability calculation across all sales channels
- Continuous Pricing: price points between fare ladder steps
- Request-Specific Pricing: trip-level elasticity using deep neural networks
- More than 13 billion transactions handled daily
4 more features
- Up to 3.5% direct revenue uplift with Continuous and Request-Specific Pricing
- Shield of core PSS systems from high shopping volumes
- Codeshare, interline and JV partner availability support
- Class-free pricing transition pathway
Technical specifications (3)
- Deep neural networks and dynamic Bayesian generalised linear models for Request-Specific Pricing
- Integrations: RMS, shopping engines, GDS, PSS, PROS Group Sales Optimizer
- Enterprise-grade uptime for high-volume environments
Certifications and approvals
- IATA Strategic Partner
Verified deployments
TAP Air Portugal (TP) – PROS Continuous Pricing at TAP Air Portugal
Product documentationPROS Offer Marketing
Digital marketing and merchandising solution for airlines, described by PROS as a leading solution for digital marketing in the airline industry. Part of the end-to-end Airline Retail Optimisation Platform connecting capacity management, pricing, sales, distribution and marketing.
The problem it addresses
Airlines need to personalise and optimise their ancillary and bundled offers across digital channels to increase conversion and ancillary revenue. Offer Marketing connects commercial offer creation with real-time demand and customer behaviour data.
Key features
- AI-driven personalised offer creation across digital channels
- Integration with PROS Revenue Management and Dynamic Pricing
- Part of end-to-end airline retail optimisation platform
- Supports ancillary dynamic pricing
Technical specifications (1)
- Part of unified PROS Airline Retail Optimisation Platform
Certifications and approvals
- IATA Strategic Partner
Profile data from the Aerostack companies register; deployment records from the verified register. Evidence grades: T1 first-party confirmation, T2 credible reporting. See Our approach for how records are graded.