Norwegian analyses every flight's fuel use with AI and gives pilots feedback by app
Norwegian signed with OpenAirlines in 2018 to run its SkyBreathe platform, which uses AI to analyse data from every flight and show pilots where fuel could be saved. Norwegian expected to cut fuel use by at least 2%. It has not published the savings achieved.
The operating picture
Fuel efficiency, flight by flight
Norwegian Air Shuttle Boeing 737-86N LN-NOG MUC 2015 02. Photograph: Julian Herzog (Website) / CC BY 4.0 (cropped to fit). Illustrates the airline, not an AI deployment.
At the time of the agreement, Norwegian operated about 600 flights a day with 157 aircraft. Fuel is one of an airline's largest costs, and small changes in how each flight is planned and flown add up across a fleet.
Norwegian also used AI in marketing in 2017, and said on its July 2025 earnings call that it would invest in AI for more automation.
Selected implementations
The work behind the evidence
01 / Deployed
Fuel analysis for every flight
The operational problem
Fuel saving opportunities are spread across thousands of flights and are hard to see one flight at a time.
What the evidence reports
OpenAirlines said on 4 October 2018 that SkyBreathe would continuously analyse data from Norwegian's flights, using an AI engine to combine several data sources and measure achieved and potential savings by fleet, route and flight phase, allowing for weather, flight path, air traffic control and payload. Pilots can view their own flights in 3D and receive feedback on fuel saving practices through a mobile app. Tomas Hesthammer, director of flight operations, said: "With this system we anticipate to reduce our fuel consumption by at least 2%."
Operational significance
Giving pilots feedback on their own flights turns fleet data into individual changes in the cockpit, where most fuel saving practice is decided.
Evidence still needed
The 2% figure was Norwegian's expectation in 2018. The airline has not published the savings achieved.
A source can verify an announcement without verifying its projected outcome.
02 / Deployed
AI targeting for a route launch
The operational problem
A new transatlantic route only fills if people in the right cities know it exists.
What the evidence reports
LoopMe said in December 2017 that Norwegian's agency Vizeum used its PurchaseLoop platform, which uses AI that learns as it runs to optimise mobile advertising, for the launch of new direct routes from the US Northeast to Ireland and Scotland. Surveys of people who saw the adverts and people who did not fed the AI, which targeted an optimised audience segment. LoopMe reported a 94% increase in awareness of the new routes.
Operational significance
The campaign used AI to decide whom to reach, measured against what the audience actually knew about the routes.
Evidence still needed
The figures are LoopMe's own, published as sponsored content, and the campaign dates from 2017.
A source can verify an announcement without verifying its projected outcome.
The wider register
Other tracked activity
Other records are shown separately, including non-AI technology and programmes at different stages of deployment. A register entry does not establish a measured AI benefit.
Rydoo Accounts Payable AI invoice automation at Norwegian · Deployed
SentinelOne says Norwegian uses its behavioural-AI endpoint protection, including automated remediation and offline protection, across thousands of endpoints in Barcelona, London and the US. Vendor-only evidence is capped at B; group-wide coverage is not evidenced.
Norwegian's documented AI is fuel analysis and a marketing campaign, both supplier accounts from 2017 and 2018.
Current evidence, from SkyBreathe's results to the automation it promised investors in 2025, would bring this profile up to date.
Live data from the Aerostack register. Status reflects published evidence only. See Our approach for how records are graded.
Aerostack register · 7 tracked deployments
Aerostack tracks AI deployments across airports and airlines, with the published evidence behind each record. Photography is real aviation imagery. Record thumbnails may show the named airport or airline; other photographs do not.
